Learn Today Earn Tomorrow as a TOYZMAKER

Developed at CMU

Developed at the same Project Olympus incubator at Carnegie Mellon University as Duolingo


Project based Culturally Relevant and responsive STEAM + Maker + Entrepreneurship curriculum infused with Hip-hop culture, music, gaming, 3D Models, comics, and design

Mentor Training

Adult Learners Mentor and Teach younger learners while obtaining marketable workforce and storytelling skills

Anti Racist Technology

MIT Solve Finalists for Anti-Racist Technology. Toyz Electronics is in the MIT Solve Incubator for Unbundling Policing.

Student Marketplace

Create, Sell, and Tell stories of Superhero Rap Toys of yourself and share on social media


Diversity, Equity and Inclusion focused using Superhero Rap through use of art, culture, and storytelling. Learners and teachers interact and get to know each others stories and aspirations

This App empowers diverse and disadvantaged students to become the Superhero versions of themselves and get to select Universities like Carnegie Mellon and MIT or pathway to sustainable careers in creative, hardware, software, manufacturing, or entrepreneurship. It’s based on our Black Superhero Father and Son co-founder duo. Father Damola Idowu enrolled at Syracuse University at 16 studying Mechanical Engineering and Economics. Son Wole Idowu enrolled at Carnegie Mellon University at 15 studying Electrical and Computer Engineering. 

Changing the Future of Work with Superhero Avatars, Storytelling and Toy designing, Making, and Selling

This app dramatically increases the workforce and boosts income by empowering everyone to be the superhero version of themselves one story at a time. You learn a wide variety of technical and soft skills using our Superhero Rap Concept. You don’t buy educational toys you learn to make and sell your own and share your own story and monetize your Name Image and Likeness in the process. 



We Use AI to Enhance User Experience


ToyzSTEAM turning kids into superheroes through video games
Host Heather Abraham is chatting with Damola and Wole Idowu, a father and son duo inspiring kids to learn the STEAM subjects through video game superheroes!

“Damola recognizes representation and access to cutting-edge technology as one of the biggest challenges to diversifying industries. Virtual reality equipment, for example, can be expensive and inaccessible. And, even if the technology is made accessible, there’s no guarantee that representative training is available.”

“The group is putting learning into overdrive at the Washington Auto Show”


Watch our CBS News interview!

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